HAESOLE X CNN Apparel

Holding Company with a 50% stake

HAESOLE Co. Ltd. is a holding company with a 50% stake
in Stone Global Co. Ltd., which signed a licensing deal with CNN to introduce CNN Apparel,
an outdoor clothing brand, in Korea.
Stone Global Co. Ltd. obtained a license from the cooperation of CNN International Commercial (CNNIC), the division which is responsible for the business operations of CNN properties outside of the United States. CNN Apparel made its debut in the Korean market starting with the 2021 F/W season with pragmatic and comfortable outdoor clothing targeting people born in the early 1980s to early 2000s. CNN Apparel is also looking forward to expanding its business to overseas markets including Japan and China.
CNN APPAREL

A fashion brand
licensed from the leader in global news

Licensed fashion brands have been popular in the Korean apparel market,
and the trend is expected to continue – ex. Kodak, and Discovery and National Geographic.
Signing licensing deals, local firms are given the rights to manufacture and sell clothes with trademarks of well-known brands.
Using a brand's trademark is the main idea, but the licensees do more than just stick a popular logo on a T-shirt. CNN Apparel also channels the inspiration from CNN's brand identity on to its products.

Utilizing the long-accumulated know-how in planning, sourcing infrastructure and distribution, CNN apparel is committed
to the very highest standards in its design and production of apparel.
  • TECH 2021 FW

    BRAND IDENTITY / PREMUIM / INNOVATION
  • TECH Story
    CNN attracts tech savvy audiences from across the globe who view comprehensive coverage of the latest trends, companies and stories in the world of technology as a logical and desirable extension of CNN’s new agenda.
  • TECH LONG JACKET
    The W21 CNN TECH collection is a TOP-TEAR category with a half-length jacket that covers the hips with high-performance fabric and minimal design, applying magnetic buttons.
  • TECH SHORT JACKET
    The FW21 CNN TECH Collection is a short jacket made of high-performance three-layer DURAMAX material composed of high-performance fabric and minimal design in the TOP-TEAR category.
  • TRAVEL 2021 FW

    DESIGN ORIGINALITY / VALUABLE CONSUMPTION / PRACTICALITY
  • TRAVEL Story
    We have long provided travel brands and tourist boards with compelling ways of connecting with our valuable well-travelled audiences. Offering a wealth of related connect and formats spanning TW, digital and social channels, we appeal to the travel curious from across the world.
  • TRAVEL NPM POLAR DOWN PARKA
    FW21 CNN TRAVEL Collection's NPM Pola Down Parka.
    It's Polar Down Parka.

  • STYLE 2021 FW

    TRENDY FIT IN STYLE / VARIOUS COLOR /ARTWORK FROM ARCHIVE
  • STYLE Story
    CNN Style examines how art, design, and fashion shape our perspective of the world and our place in it. It is the first mainstream platform to connect the dots between the people, events, and major creative industries on alternate sides of the globe.
  • STYLE SUPER-FLEECE PADDING JACKET
    The FW21 CNN STYLE collection is a super fleece padded jacket from the CNN STYLE collection,
    represented by Easy to Wear.

  • TECH 2022 SS

    BRAND IDENTITY / PREMUIM / INNOVATION
  • TECH Story
    CNN attracts tech savvy audiences from across the globe who view comprehensive coverage of the latest trends, companies and stories in the world of technology as a logical and desirable extension of CNN’s new agenda.
  • STYLE 2022 SS

    TRENDY FIT IN STYLE / VARIOUS COLOR /ARTWORK FROM ARCHIVE
  • STYLE Story
    CNN Style examines how art, design, and fashion shape our perspective of the world and our place in it. It is the first mainstream platform to connect the dots between the people, events, and major creative industries on alternate sides of the globe.
  • STYLE Story
    CNN Style examines how art, design, and fashion shape our perspective of the world and our place in it. It is the first mainstream platform to connect the dots between the people, events, and major creative industries on alternate sides of the globe.
  • STYLE Story
    CNN Style examines how art, design, and fashion shape our perspective of the world and our place in it. It is the first mainstream platform to connect the dots between the people, events, and major creative industries on alternate sides of the globe.
  • STYLE Story
    CNN Style examines how art, design, and fashion shape our perspective of the world and our place in it. It is the first mainstream platform to connect the dots between the people, events, and major creative industries on alternate sides of the globe.
  • STYLE Story
    CNN Style examines how art, design, and fashion shape our perspective of the world and our place in it. It is the first mainstream platform to connect the dots between the people, events, and major creative industries on alternate sides of the globe.
  • TRAVEL 2022 SS

    DESIGN ORIGINALITY / VALUABLE CONSUMPTION / PRACTICALITY
  • TRAVEL Story
    We have long provided travel brands and tourist boards with compelling ways of connecting with our valuable well-travelled audiences. Offering a wealth of related connect and formats spanning TW, digital and social channels, we appeal to the travel curious from across the world.
  • TRAVEL Story
    We have long provided travel brands and tourist boards with compelling ways of connecting with our valuable well-travelled audiences. Offering a wealth of related connect and formats spanning TW, digital and social channels, we appeal to the travel curious from across the world.
CNN Apparel Manpower

Role as a brand marketing team

CNN's vertical brand content storyteller,
beyond the press.

TRAVEL / STYLE / TECH
CNN Apparel taking advantage of the characteristics of each channel
within CNN proposed the concept of 'Urban Activity Life- wear' based on CNN's motive that works
in extreme conditions around the world and provides inspiration
beyond information delivery.

  • A Lot of Great Components

    All of the components are made in the same style, and can easily be integrated into projects, allowing you to create hundreds of solutions.
     Next movie 〉

  • A Lot of Great Components

    All of the components are made in the same style, and can easily be integrated into projects, allowing you to create hundreds of solutions.
     Next movie 〉

  • A Lot of Great Components

    All of the components are made in the same style, and can easily be integrated into projects, allowing you to create hundreds of solutions.
     Next movie 〉

CNN APPAREL_PPL

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